6 Things You Need to Know If You're Writing Online
By Andre Thomas 

As an online copywriter, I've come to realize that the web is a very different place to the offline world.

After multiple failures I kind of caught up with the reasons why. And this realization played a crucial role in the success I'm enjoying now.

So I want to share this with you... and hopefully save you from a couple of potential failures you might have otherwise go through.

The Online and Offline Differences are:

When people go online, they don't normally have purchase intention. They are online to do research - to find more information about something they are currently interested in. This means that your website has to provide some kind of sought after information that educates your readers. But don't worry, that doesn't mean you can't sell them anything...

Your customers have just about as much publishing power as you do. If they are more than satisfied, word spread fast. On the other hand, if they end up unsatisfied, word spread faster. With online communities, web 2.0 sites and forums, word of mouth is more powerful than ever.

Keywords are everything online... and I'm not talking about emotional triggers here. I'm talking about what words are people searching for online. Targeting the right keywords can mean a flood of highly targeted traffic, while targeting the wrong keywords can mean your content rotting in unknown corners of the internet.
People who go online are typically very impatient. They are looking for something and they want it fast... and remember, your competitors are only a click away. And because of that, their attention span are extremely short (About 10 seconds in my own tests). If you can't hook them by then, they are forever gone.
Relevancy is everything. If people are looking for gardening equipments and you give them kitchen equipements... nobody is going to stop to look... In the offline world, you target anyone and everyone and hope a good number of them are interested in what you have to offer. In the online world, they are already interested, you just have to give them the content they're looking for.

People are normally reluctant to buy from people they don't know online. Trust is an important in any kind of purchasing situation, but it is more true online than off. The customer can't see who he/she is really buying from and they never know if you'll take their money and disappear tomorrow. And that is why it's crucial that you include some trust symbols such as BBB logo or plenty of verifiable testimonials.

Would you like more in-depth lessons on these copywriting tips? Due to space and linking limitations I can't complete it here but I've set up a website where you can continue to discover the details.

Andre Thomas was a freelance copywriter for 8 years. He now works at home as an internet marketer around his family and shares his experiences on his web copywriting blog.

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